Who Pays the Beef Checkoff?
As a beef producer, whenever you sell cattle privately, both you and the buyer are responsible for seeing that the $1-per-head beef checkoff is paid. While the buyer is usually responsible for collecting and remitting the checkoff, both parties are responsible until one party sends in the checkoff on the transaction. Under the Beef Promotion and Research Act and the Beef Promotion and Research Order, a dollar is to be collected on every bovine animal sold. This includes bulls, cows, heifers, steers and calves, regardless of age, sex, breed or purpose of sale. It includes all beef and dairy cattle, period. The Beef Checkoff Program also is due on all sales where no auction market or other collection point is involved, such as a private sale from one individual or a neighbor, friend or other individual. Please
use this form to report your private sales, or
contact our compliance department with any questions.
Beefing Up Restaurant Menus
The checkoff continues to champion beef’s presence on the menu, including participation in the Restaurant Leadership Conference, which gathered more than 750 operators from major chains including Applebee’s, Marie Callender’s, Perkins, Famous Dave’s, and operators and CEOs from Darden and Yum! brands. Separately, at the FoodArts Flavor Summit, checkoff representatives shared beef information with top food and beverage directors, corporate and executive chefs and other experts in American foodservice at the Culinary Institute of America at Greystone. Through product demonstrations and sampling, the checkoff showcased new menu ideas with beef and distributed the latest recipe brochures for more menu options, flavors and nutritional information about beef. For more about the foodservice marketing efforts, visit
www.BeefFoodservice.com. And here’s good news for foodservice: The 2011 Foodservice Overview from
Nation's Restaurant News points to positive industry growth in the year ahead and shares insights on consumer trends.
Get the details.
Texas Cattle Rancher on YouTube
Texas cattle producer Donnell Brown talks about the importance of his beef checkoff in promoting and safeguarding the beef product he raises on his fifth-generation beef ranch. View Donnell’s video on the
MyBeefCheckoff YouTube channel.
